Notes on making product video
How we build Twelve Studio, and what we have learned about launch videos along the way.
The script is the video: why we made editing script-first
One document now drives every scene, caption and cut in Twelve Studio. Here is why, and how it keeps your visuals in place while the words change.
How we time captions to the exact spoken word
Captions in Twelve Studio highlight the word being said, not a guess. A look at the voice, alignment and snapping steps behind it.
One project, three formats: designing for 16:9, 9:16 and 1:1
Landscape, portrait and square are not crops of each other. How Twelve Studio recomposes the same scene for every screen.
Writing narration that sounds right out loud
Practical rules for writing launch video narration a text-to-speech voice can deliver well, from sentence length to numbers and URLs.
A 60-second launch video checklist
Seven scenes, one message, three formats. A simple structure for product launch videos that people watch to the end.
Introducing Twelve Studio
We built Twelve Studio to make our own launch videos. Today it turns scripts, screenshots and websites into finished product videos for anyone.